Automated replies fail when they sound automated. The fix is not more personality; it is more relevance.
Answer the actual question
Every reply should contain the answer the customer asked for: the price, the size, the availability. Everything else is secondary.
Keep the brand voice
Write five example replies in your own voice and use them as the reference for every automated message.
Know when to hand over
Complaints, custom orders and anything emotional should go to a person, with the conversation history attached.
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