Why your website is slow, and the five fixes that matter

Most slow websites share the same five problems. Fix them in this order and you will see the biggest gains first.

1. Images

Serve modern formats at the size they are displayed, and lazy-load anything below the fold.

2. Fonts

Load only the weights you use and let text show while fonts download.

3. Scripts

Audit third-party tags. Every chat widget and tracking pixel costs load time.

4 and 5. Hosting and caching

Good hosting, a CDN and full-page caching often halve load time with no design changes at all.